University research has led to a new focus drink, GungHo, that claims to be different from other widespread energy drinks aimed at improving focus and concentration. Energy drinks, commonly available in convenience stores throughout the US, typically claim to improve concentration, but do not tote long-term health benefits.

As abuse of prescription "smart drug" medications rise, efforts to generate public awareness of the dangerous side effects of Adderall and other prescription drugs are being felt throughout consumer markets. Originally designed to treat Narcolepsy and ADHD, Adderall® is becoming increasingly abused on college campuses, and now even in high schools.

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